Victoria's Secret Midnight Bloom: released in 2020, woody, white floral and animalic, about 4h on skin, projection 6/10, sillage 3/10. The alternatives below are matched to that profile.
The closest Victoria's Secret Midnight Bloom dupe we found is Victoria's Secret Velvet Petals Cashmere — 83% match.
The five closest scent matches — the best Victoria's Secret Midnight Bloom dupes we found, ranked by opening & dry-down similarity:
| # | Alternative | Scent match | Est. price (100 ml) | Longevity vs Victoria's Secret Midnight Bloom | Projection |
|---|---|---|---|---|---|
| 1 | Victoria's Secret Velvet Petals Cashmere | 83% | about $10 (250 ml) | 4h vs 4h | 5/10 |
| 2 | Bath & Body Works In The Stars | 82% | about $20* (−33%) | 4h vs 4h | 6/10 |
| 3 | La Rive Elegant Woman | 78% | about $10 (−67%) | 5h vs 4h | 7/10 |
| 4 | Pacifica Dream Moon | 73% | about $20* (−33%) | 4h vs 4h | 5/10 |
| 5 | Ariana Grande Cloud Body Mist | 72% | about $10 (236 ml) | 3h vs 4h | 4/10 |
Captures a similar cozy, floral-woody essence that aligns with the smooth and inviting character of Midnight Bloom.
It lasts about 4h against 4h and carries 102 community ratings.
Shares a similar woody and floral character that evokes the airy, comforting atmosphere found in Victoria's Secret Midnight Bloom.
It shares its woody accords with Victoria's Secret Midnight Bloom, lasts about 4h against 4h and carries 1,237 community ratings.
Offers a soft, floral-woody profile that sits in the same family as the delicate, datura-forward scent of Midnight Bloom.
It shares its woody and animalic accords with Victoria's Secret Midnight Bloom, lasts about 5h against 4h and carries 314 community ratings.
Provides a dreamy, floral-woody blend that feels reminiscent of the ethereal and slightly animalic notes in Midnight Bloom.
It shares its woody accords with Victoria's Secret Midnight Bloom, lasts about 4h against 4h and carries 588 community ratings.
Leans into a similar sweet, airy floral territory that echoes the light and approachable nature of Midnight Bloom.
It shares its woody accords with Victoria's Secret Midnight Bloom, lasts about 3h against 4h and carries 317 community ratings.
La Rive Elegant Woman, at about $10 for 100 ml (estimate) — around 65% less than Victoria's Secret Midnight Bloom.
La Rive Elegant Woman, at about 5h on skin, against about 4h for Victoria's Secret Midnight Bloom.
Victoria's Secret Velvet Petals Cashmere, at 83% overall scent match across the opening and the dry-down.
At 4 sprays a day — about 146 ml a year — Victoria's Secret Velvet Petals Cashmere saves you about $30 a year against Victoria's Secret Midnight Bloom. Assumes 100 ml bottles on both sides; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, none of the 5 last a full 8 hours. La Rive Elegant Woman comes closest at 4.8h, so it needs one re-spray to cover the day.
Victoria's Secret Midnight Bloom notes, performance and price
AltScent is also free on the App Store and Google Play.
Updated 2026-09-18.