Victoria's Secret Wild Primrose: released in 2020, floral and sweet, about 3h on skin, projection 6/10, sillage 2/10. The alternatives below are matched to that profile.
The closest Victoria's Secret Wild Primrose scent match we found is Bath & Body Works Open Sky — 89% match.
The five closest scent matches — the best Victoria's Secret Wild Primrose dupes we found, ranked by opening & dry-down similarity:
| # | Alternative | Scent match | Est. price (100 ml) | Longevity vs Victoria's Secret Wild Primrose | Projection |
|---|---|---|---|---|---|
| 1 | Bath & Body Works Open Sky | 89% | about $25* | 4h vs 3h | 6/10 |
| 2 | Bath & Body Works Gingham | 78% | about $20* | 3h vs 3h | 6/10 |
| 3 | Bath & Body Works Hello Beautiful | 75% | about $20 | 4h vs 3h | 6/10 |
| 4 | Victoria's Secret Bare Vanilla | 73% | about $10 (250 ml) | 4h vs 3h | 0/10 |
| 5 | Victoria's Secret Love Spell | 68% | about $20 (250 ml) | 4h vs 3h | 6/10 |
Shares a similar airy, floral sweetness that evokes the delicate gardenia and primrose profile found in Victoria's Secret Wild Primrose.
It shares its sweet and floral accords with Victoria's Secret Wild Primrose, lasts about 4h against 3h and carries 155 community ratings.
Offers a bright, clean floral character that sits in the same family as the light, spring-like floral notes of Wild Primrose.
It shares its floral and sweet accords with Victoria's Secret Wild Primrose, lasts about 3h against 3h and carries 874 community ratings.
A classic floral bouquet that mirrors the gardenia-forward sweetness present in the Victoria's Secret composition.
It shares its floral and sweet accords with Victoria's Secret Wild Primrose, lasts about 4h against 3h and carries 459 community ratings.
While leaning more gourmand, it captures the same sweet, approachable vibe that makes Wild Primrose a popular everyday floral scent.
It shares its sweet accords with Victoria's Secret Wild Primrose, lasts about 4h against 3h and carries 5,167 community ratings.
Provides a similar sweet and fruity-floral energy that aligns with the lighthearted, feminine spirit of Wild Primrose.
It shares its floral and sweet accords with Victoria's Secret Wild Primrose, lasts about 4h against 3h and carries 3,307 community ratings.
Bath & Body Works Gingham, at about $20 for 100 ml (estimate).
Victoria's Secret Bare Vanilla, at about 4h on skin, against about 3h for Victoria's Secret Wild Primrose.
Bath & Body Works Open Sky, at 89% overall scent match across the opening and the dry-down.
At 4 sprays a day — about 146 ml a year — Bath & Body Works Open Sky actually costs about $10 a year MORE than Victoria's Secret Wild Primrose. Assumes 100 ml bottles on both sides; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, none of the 5 last a full 8 hours. Victoria's Secret Bare Vanilla comes closest at 4.0h, so it needs one re-spray to cover the day.
Victoria's Secret Wild Primrose notes, performance and price
AltScent is also free on the App Store and Google Play.
Updated 2026-09-15.