WIDIAN London: released in 2018, leather, fruity and sweet, about 8h on skin, projection 9/10, sillage 6/10. The alternatives below are matched to that profile.
The closest WIDIAN London dupe we found is Tom Ford Tuscan Leather — 89% match, about $195 (estimate) versus about $310 for a 100 ml bottle.
The five closest scent matches — the best WIDIAN London dupes we found, ranked by opening & dry-down similarity:
| # | Alternative | Scent match | Est. price (100 ml) | Longevity vs WIDIAN London | Projection |
|---|---|---|---|---|---|
| 1 | Tom Ford Tuscan Leather | 89% | about $195* (−37%) | 8h vs 8h | 8/10 |
| 2 | Rasasi La Yuqawam Homme | 88% | about $35* (−89%) | 8h vs 8h | 7/10 |
| 3 | Parfums de Marly Godolphin | 87% | about $250* (−19%) | 8h vs 8h | 8/10 |
| 4 | Montale Aoud Leather | 86% | about $50* (−84%) | 8h vs 8h | 7/10 |
| 5 | Afnan Mirsaal of Trust | 84% | about $35* (−89%) | 7h vs 8h | 8/10 |
Provides the quintessential raspberry and sharp leather blueprint that clearly informs the composition of Widian London.
It shares its leather, fruity and animalic accords with WIDIAN London, lasts about 8h against 8h and carries 10,280 community ratings.
Evokes the rich, suede-heavy leather profile of Widian London, softened by a sweet raspberry nuance that mirrors the original experience.
It shares its leather, fruity and sweet accords with WIDIAN London, lasts about 8h against 8h and carries 3,916 community ratings.
Features a velvety blend of fruity sweetness and refined leather, making it an upscale cousin to Widian London.
It shares its leather, fruity and animalic accords with WIDIAN London, opens on Cypress too, lasts about 8h against 8h and carries 2,552 community ratings.
Blends prominent oud and leather notes to create a bold, assertive aura reminiscent of Widian London's darker moments.
It shares its leather, animalic and oud accords with WIDIAN London, lasts about 8h against 8h and carries 1,879 community ratings.
Delivers a smooth, approachable leather and herbal complexity that sits comfortably in the same aromatic family as Widian London.
It shares its fruity and sweet accords with WIDIAN London, lasts about 7h against 8h and carries 678 community ratings.
Rasasi La Yuqawam Homme, at about $35 for 100 ml (estimate) — around 90% less than WIDIAN London.
Montale Aoud Leather, at about 8h on skin, against about 8h for WIDIAN London.
Tom Ford Tuscan Leather, at 89% overall scent match across the opening and the dry-down.
WIDIAN London itself sells from €209 (50 ml) at partnered retailers.
At 4 sprays a day — about 146 ml a year — Tom Ford Tuscan Leather saves you about $170 a year against WIDIAN London. Assumes 100 ml bottles on both sides; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, these cover it: Montale Aoud Leather (8.3h) and Rasasi La Yuqawam Homme (8.1h) — 2 of 5.
WIDIAN London notes, performance and price
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Updated 2026-09-05.