Zara Blueberry is discontinued and no longer in production. The closest scent matches you can still buy are below.
Zara Blueberry: fruity, woody and sweet, about 4h on skin, projection 4/10, sillage 3/10. The alternatives below are matched to that profile.
The five closest scent matches — the closest replacements for Zara Blueberry we found, ranked by opening & dry-down similarity, with the ones still in production first:
A straightforward and playful interpretation of the fruit that mirrors the core berry profile found in the original Zara scent.
It shares its fruity and sweet accords with Zara Blueberry, lasts about 5h against 4h and carries 222 community ratings.
Shares a similar playful, berry-infused floral structure that feels like a more refined cousin to the Zara scent.
It shares its fruity, sweet and floral accords with Zara Blueberry, lasts about 4h against 4h and carries 4,382 community ratings.
A light and airy berry-forward fragrance that evokes the same youthful, fruity charm as the Zara reference.
It shares its sweet, fruity and floral accords with Zara Blueberry, lasts about 4h against 4h and carries 236 community ratings. It is listed as discontinued, so availability varies.
This scent leans into the same dark, fruity berry territory, offering a similar sweet and musky dry-down experience.
It shares its fruity, sweet and violet accords with Zara Blueberry, lasts about 3h against 4h and carries 900 community ratings. It is listed as discontinued, so availability varies.
This fragrance highlights a sweet, berry-centric opening that sits in the same family as the Zara composition.
It shares its fruity, sweet and woody accords with Zara Blueberry, lasts about 6h against 4h and carries 1,092 community ratings. It is listed as discontinued, so availability varies.
Demeter Fragrance Blueberry, at about $20 for 100 ml (estimate) — still above Zara Blueberry's own estimate.
John Galliano Parlez-Moi d’Amour, at about 6h on skin, against about 4h for Zara Blueberry.
Demeter Fragrance Blueberry, at 86% overall scent match across the opening and the dry-down.
At 4 sprays a day — about 146 ml a year — Demeter Fragrance Blueberry actually costs about $10 a year MORE than Zara Blueberry. Both priced at 100 ml; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, none of the 5 last a full 8 hours. John Galliano Parlez-Moi d’Amour comes closest at 5.5h, so it needs one re-spray to cover the day.
Zara Blueberry notes, performance and price
AltScent is also free on the App Store and Google Play.
Updated 2026-09-15.