Zara Fashionably London: released in 2021, rose, musky and citrus, about 7h on skin, projection 7/10, sillage 5/10. The alternatives below are matched to that profile.
The closest Zara Fashionably London dupe we found is Afnan Souvenir Floral Bouquet — 89% match, about $30 (estimate) versus about $30 for a 100 ml bottle.
The five closest scent matches — the best Zara Fashionably London dupes we found, ranked by opening & dry-down similarity:
| # | Alternative | Scent match | Est. price (100 ml) | Longevity vs Zara Fashionably London | Projection |
|---|---|---|---|---|---|
| 1 | Afnan Souvenir Floral Bouquet | 89% | about $30* | 8h vs 7h | 7/10 |
| 2 | Swiss Arabian Rose 01 | 86% | about $25* (−17%) | 8h vs 7h | 6/10 |
| 3 | Lattafa Perfumes Bade'e Al Oud Amethyst | 84% | about $35* (+17%) | 8h vs 7h | 9/10 |
| 4 | Armaf Club de Nuit White Imperiale | 83% | about $35* (+17%) | 8h vs 7h | 8/10 |
| 5 | Zara Rose Gourmand For Her | 81% | about $30* | 6h vs 7h | 6/10 |
This fragrance captures a similar bright, rose-forward profile that feels elegant and airy, reminiscent of the floral character in Fashionably London.
It shares its rose, musky and floral accords with Zara Fashionably London, opens on Bergamot too, lasts about 8h against 7h and carries 423 community ratings.
Focuses on a clean, sparkling rose note that mirrors the fresh and powdery floral aesthetic found in Fashionably London.
It shares its rose, musky and floral accords with Zara Fashionably London, opens on Bergamot too, lasts about 8h against 7h and carries 457 community ratings.
A deeper, more intense take on the rose-and-musk theme, offering a richer experience that shares the same floral-woody DNA.
It shares its rose, floral and citrus accords with Zara Fashionably London, opens on Bergamot too, lasts about 8h against 7h and carries 3,874 community ratings.
Offers a sophisticated, long-lasting rose and musk blend that aligns well with the refined floral profile of the reference.
It shares its rose, floral and powdery accords with Zara Fashionably London, opens on Bergamot too, lasts about 8h against 7h and carries 1,846 community ratings.
While slightly sweeter, it maintains a prominent rose heart that sits comfortably in the same family as the reference scent.
It shares its rose, powdery and floral accords with Zara Fashionably London, lasts about 6h against 7h and carries 2,504 community ratings.
Swiss Arabian Rose 01, at about $25 for 100 ml (estimate) — around 15% less than Zara Fashionably London.
Armaf Club de Nuit White Imperiale, at about 8h on skin, against about 7h for Zara Fashionably London.
Afnan Souvenir Floral Bouquet, at 89% overall scent match across the opening and the dry-down.
At 4 sprays a day — about 146 ml a year — Afnan Souvenir Floral Bouquet actually costs about $5 a year MORE than Zara Fashionably London. Assumes 100 ml bottles on both sides; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, these cover it: Armaf Club de Nuit White Imperiale (8.2h) — 1 of 5.
Zara Fashionably London notes, performance and price
AltScent is also free on the App Store and Google Play.
Updated 2026-08-23.