Zara Serrano 23 Madrid, released in 2014, is discontinued and no longer in production. The closest scent matches you can still buy are below.
Zara Serrano 23 Madrid: floral, citrus and woody, about 5h on skin, projection 5/10, sillage 2/10. The alternatives below are matched to that profile.
The five closest scent matches — the closest replacements for Zara Serrano 23 Madrid we found, ranked by opening & dry-down similarity:
Shares the vibrant citrus and playful floral brightness reminiscent of Zara Serrano 23 Madrid, though with a sweeter opening.
It shares its citrus, fresh and floral accords with Zara Serrano 23 Madrid, lasts about 5h against 5h and carries 7,890 community ratings.
Evokes the sparkling citrus and clean woody musks found in Zara Serrano 23 Madrid, offering an uplifting everyday freshness.
It shares its citrus, woody and fresh accords with Zara Serrano 23 Madrid, lasts about 5h against 5h and carries 35,695 community ratings.
Channels the bright citrus and breezy floral atmosphere of Zara Serrano 23 Madrid, leaning into a casual Mediterranean profile.
It shares its citrus, aromatic and white floral accords with Zara Serrano 23 Madrid, lasts about 4h against 5h and carries 1,812 community ratings.
In the same green and citrus-forward family as Zara Serrano 23 Madrid, highlighting crisp herbs and soft woods.
It shares its citrus, floral and aromatic accords with Zara Serrano 23 Madrid, lasts about 5h against 5h and carries 840 community ratings.
Presents a refined take on the sparkling citrus and aromatic herbal character of Zara Serrano 23 Madrid.
It shares its citrus, aromatic and woody accords with Zara Serrano 23 Madrid, lasts about 4h against 5h and carries 2,425 community ratings.
Lanvin A Girl In Capri, at about $45 for 100 ml (estimate) — still above Zara Serrano 23 Madrid's own estimate.
Moschino Funny!, at about 5h on skin, against about 5h for Zara Serrano 23 Madrid.
Moschino Funny!, at 83% overall scent match across the opening and the dry-down.
At 4 sprays a day — about 146 ml a year — Moschino Moschino Funny! actually costs about $65 a year MORE than Zara Serrano 23 Madrid. Assumes 100 ml bottles on both sides; prices are estimates.
Across 2,358 originals, the median designer bottle is $120 and its closest match $30 — the Dupe Report 2026.
On an 8-hour day, none of the 5 last a full 8 hours. Moschino Moschino Funny! comes closest at 4.6h, so it needs one re-spray to cover the day.
Zara Serrano 23 Madrid notes, performance and price
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Updated 2026-09-19.