Amouage Purpose 50

Notes, performance and price

Amouage Purpose 50 is a unisex woody, warm spicy, amber and oud fragrance, released in 2025.

It opens with Frankincense, Pimento, Pink Pepper and Bergamot, a heart of Sandalwood, Vetiver, Papyrus and Rose, and dries down to Akigalawood, Suede, Vanilla and Mystikal.

On skin it lasts around 10 hours, projects 9/10, leaves 8/10 sillage.

Amouage Purpose 50 sells from €510 (100 ml) at partnered retailers.

Looking for a cheaper dupe? See 5 scent-matched alternatives to Amouage Purpose 50.

• French Avenue Marmara

  Evokes the resinous frankincense and spicy warmth of Amouage Purpose 50, with a rich woody backbone.

• Swiss Arabian Incense 01
• Essential Parfums Bois Impérial
• Marc-Antoine Barrois Encelade
• Issey Miyake Le Sel D'Issey Eau de Parfum

Frequently asked questions about Amouage Purpose 50

What does Amouage Purpose 50 smell like?

Amouage Purpose 50 is a unisex woody, warm spicy, amber and oud fragrance, released in 2025. It opens with Frankincense, Pimento, Pink Pepper and Bergamot, a heart of Sandalwood, Vetiver, Papyrus and Rose, and dries down to Akigalawood, Suede, Vanilla and Mystikal.

How long does Amouage Purpose 50 last?

On skin, Amouage Purpose 50 lasts around 10 hours on skin, projects 9/10, leaves 8/10 sillage.

What smells similar to Amouage Purpose 50?

The closest alternative to Amouage Purpose 50 is French Avenue Marmara with an estimated similarity of 85%. AltScent tracks 5 scent-matched alternatives.

Which Amouage Purpose 50 dupe is cheapest?

French Avenue Marmara, at about $35 for 100 ml (estimate) — around 95% less than Amouage Purpose 50.

Which Amouage Purpose 50 dupe lasts longest?

Marc-Antoine Barrois Encelade, at about 9h on skin, against about 10h for Amouage Purpose 50.

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