H&M Modern Minimalist

Notes, performance and price

H&M Modern Minimalist is a feminine powdery, musky, woody and floral fragrance, released in 2024.

It opens with Cotton Flower, Eucalyptus and Citruses, a heart of Lily-of-the-Valley, Rose and Jasmine, and dries down to White Musk, Cashmere Wood, Sandalwood and Amber.

On skin it lasts around 4 hours, projects 6/10, leaves 2/10 sillage.

Looking for a cheaper dupe? See 5 scent-matched alternatives to H&M Modern Minimalist.

• H&M H&M T-Shirt - Classic cotton

  Shares the clean cotton-flower and musky freshness of H&M Modern Minimalist, offering an even simpler everyday laundry-fresh feel.

• Clean Cool Cotton
• Byredo Blanche
• Moschino Toy 2
• H&M H&M Above The Clouds

Frequently asked questions about H&M Modern Minimalist

What does H&M Modern Minimalist smell like?

H&M Modern Minimalist is a feminine powdery, musky, woody and floral fragrance, released in 2024. It opens with Cotton Flower, Eucalyptus and Citruses, a heart of Lily-of-the-Valley, Rose and Jasmine, and dries down to White Musk, Cashmere Wood, Sandalwood and Amber.

How long does H&M Modern Minimalist last?

On skin, H&M Modern Minimalist lasts around 4 hours on skin, projects 6/10, leaves 2/10 sillage.

What smells similar to H&M Modern Minimalist?

The closest alternative to H&M Modern Minimalist is H&M T-Shirt - Classic cotton with an estimated similarity of 93%. AltScent tracks 5 scent-matched alternatives.

Which H&M Modern Minimalist dupe is cheapest?

H&M T-Shirt - Classic cotton, at about $10 for 100 ml (estimate) — around 50% less than H&M Modern Minimalist.

Which H&M Modern Minimalist dupe lasts longest?

Byredo Blanche, at about 5h on skin, against about 4h for H&M Modern Minimalist.

Find dupes for any perfume on AltScent

AltScent is also free on the App Store and Google Play.